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Selecting Channels - Which Ones Are Right For Your Business? 

Written by Edward F. Nesta (February 2010)  

There are many different channels and options for companies to interact with customers, but which ones are right for you, and why is a multi-channel strategy better than a multiple channel strategy?

To access an Adobe copy of the article - Selecting Channels - Which Ones Are Right For Your Business?     

What Did We Learn In 2009?  

Written by Edward F. Nesta (January 2010)  

Though this was a very trying year that will not be forgotten by many, it has provided some very interesting outcomes showing people and businesses have learned to adapt.

To access an Adobe copy of the article - What Did We Learn In 2009?     

Proactive Marketing in a Tough Economy  

Written by Edward F. Nesta (December 2009)  

During this tough economic time it seems that everyone is looking to understand what the buyer wants, but we may be surprised to understand that cost does not drive every decision, or that return-on-investment may require a longer period of return than the buyer cares about. So, is there another area that marketing should be addressing?

To access an Adobe copy of the article - Proactive Marketing in a Tough Economy     

The Balance Between Personal Touch and Digital Engagement 

Written by Edward F. Nesta (November 2009)  

How do you maintain a balance between providing a personal touch with prospective clients while engaging in the social digital media? Have we started to hide behind the electronic communications, and are we losing our ability to engage a person one-on-one?

To access an Adobe copy of the article - The Balance Between Personal Touch and Digital Engagement     

How To Get The Most From Your Social Network 

Written by Edward F. Nesta (October 2009)  

Do we jump on the Social Networking Bandwagon because we do not want to miss the movement, or are we methodically looking at integrating this new avenue into our overall marketing plan?

To access an Adobe copy of the article - How To Get The Most From Your Social Network     

Why Has Experiential Become a Buzz Word?  

Written by Edward F. Nesta (September 2009)  

Why is it that the term experiential seems to be popping up in so many marketing materials, as part of the name for new business units and business processes, and what does this mean for your marketing focus?

To access an Adobe copy of the article - Why Has Experiential Become a Buzz Word?     

Organic, Not Just Important for Food  

Written by Edward F. Nesta (August 2009)  

I know we have been inundated with the term organic with respect to food and ecologically friendly companies and services, but there is an even more important position that has surfaced with respect to the term organic; this is related to a Company looking for low-cost high return-on-investment visibility from search engines.

To access an Adobe copy of the article - Organic, Not Just Important for Food     

Marketing, Communicating, Engaging, and Getting the Attention of the C-level 

Written by Edward F. Nesta (July 2009)  

One of the hardest groups to garner access to has always been the C-level suite (CEO’s, CIO’s, CMO’s, COO’s, CFO’s, and CXO’s where X covers the remainder of the creative alphabet of position titles), and during these challenging times it seems to be even harder to get their attention regardless of the Industry.

To access an Adobe copy of the article - Marketing, Communicating, Engaging, and Getting the Attention of the C-level     

Talk To Me, But Listen First  

Written by Edward F. Nesta (June 2009)  

There has never been a time like the present and a medium like the Internet, to provide people with the desire and ability to be heard. Everyone is "talking" either through videos, blogs, Tweets, or other Internet based solutions. But, is it all about people talking, or is it about people listening?

To access an Adobe copy of the article - Talk To Me, But Listen First     

Internet Marketing - A Way of Life  

Written by Edward F. Nesta (May 2009)  

Internet Marketing is more than a phrase, it has become a way of life, but has it replaced the formal meaning, process, and execution of "marketing," and are we seeing an as needed use and interpretation?

To access an Adobe copy of the article - Internet Marketing - A Way of Life     

4 Keys to Creating a Powerful Internet Presence 

Written by Edward F. Nesta (April 2009)  

Your Internet Presence is one of the most powerful marketing and advertising tools that you have, especially in these challenging times of cost management, but it is much more than just creating a website.

To access an Adobe copy of the article - 4 Keys to Creating a Powerful Internet Presence     

Why is Due Diligence such a hot topic? 

Written by Edward F. Nesta (March 2009)  

There are new terms popping up in our everyday language thanks in part to the growth of the Internet. So, why is a term like "due diligence" becoming such a hot trend and "the thing to do"?

To access an Adobe copy of the article - Why is Due Diligence such a hot topic?     

Do Nothing - is this really an otpion? 

Written by Edward F. Nesta (February 2009)  

I have encountered numerous companies where their current business plan is "Do Nothing and Wait Out the Global Economic Situation." What does this tell your employees? What does this tell your customers and business partners about who you are?

To access an Adobe copy of the article - Do Nothing - is this really an option?     

2009 - You Are Not Alone  

Written by Edward F. Nesta (January 2009)  

So, we are finally here, the year 2009. The beginning of a year that has as many questions as days, from a new President in the USA, to where will the global recession take us, to who is next for a bailout, and will the stock markets react like the assent of a rollercoaster or like the ride.

To access an Adobe copy of the article - 2009 - You Are Not Alone     

Do You Ever Stop Managing your Brand?  

Written by Edward F. Nesta (November 2008)  

Has the word "brand" taken on a bad connotation during this tight global economy? Are companies shying away from a focus on Brand Marketing and Brand Management, or better, can they, and should they?

To access an Adobe copy of the article - Do You Ever Stop Managing your Brand?     

Getting back to Basics with your Website 

Written by Edward F. Nesta (October 2008)  

Is your website a marketing tool, useful and effective, or just a flash in the pan? With tools like the Internet and a website available to every company you wonder why the attention to their customer is not their number one focus.

To access an Adobe copy of the article - Getting back to Basics with your Website     

Is it time to cut the Marketing Budget? 

Written by Edward F. Nesta (September 2008)  

Revenue is tight and the markets are getting tighter, do we cut our marketing budget and push all the funds to sales? First, let me answer the question - NO!

To access an Adobe copy of the article - Is it time to cut the Marketing Budget?     

Internet Marketing - Executing Versus Reacting 

Written by Edward F. Nesta (August 2008)  

So, what is reactive Internet Marketing? Well, as with the Internet, there is no single answer, but there are a series of key indicators that may determine if you are reacting or executing.

To access an Adobe copy of the article - Internet Marketing - Executing Versus Reacting     

Marketing in Challenging Times 

Written by Edward F. Nesta (July 2008)  

What are Challenging Times? For a new company it may be opening their doors and entering the business world; for more mature companies it may be looking for new markets, and for everyone else, it may be entering a new chapter in the game of running a business.

To access an Adobe copy of the article - Marketing in Challenging Times     

Spring Cleaning for a Brand 

Written by Edward F. Nesta (June 2008)  

One question that I am often asked is, "How do you refresh or freshen up a brand?"

To access an Adobe copy of the article - Spring Cleaning for a Brand    

The Brand, The Experience 

Written by Edward F. Nesta (May 2008)  

In today's market, what drives revenue? Is it the brand, or the experience?.

To access an Adobe copy of the article - The Brand The Experience   

Web 2.0 Showmanship - Look Out Oscars 

Written by Edward F. Nesta (April 2008)  

The major award shows may need to recognize Web 2.0 Showmanship as it is knocking on their doors.

To access an Adobe copy of the article - Web 2.0 Showmanship - Look Out Oscars     

Email Etiquette - Ask The Publisher 

Written by Edward F. Nesta (March 2008)  

Email has become so much a part of our lives, it is instant gratification, but have we misplaced the etiquette and importance of constructing a proper communication?

To access an Adobe copy of the article - Email Etiquette - Ask The Publisher       

Digital World Measurements and Statistics 

Written by Edward F. Nesta (February 2008) 

Have you ever wondered where some of the interesting measurements and statistics come from when discussing the Internet or mobile devices? Well, so have I, but should we accept them or toss them?

To access an Adobe copy of the article - Digital World Measurements and Statistics       

Is It All Things Good For The Digital Medium? 

Written by Edward F. Nesta (December 2007) 

Not a day goes by that someone or some media does not broach the subject of print versus digital. It seems that for the print media the statement, ‘Rumors of my demise are greatly exaggerated’ is appropriate, but none-the-less it seems that human nature loves a good fight.

To access an Adobe copy of the article - Is It All Thinks Good For The Digital Medium?  

Does doing business on the Internet make you feel queasy? 

Written by Edward F. Nesta (November 2007)  

There is a feeling that doing business on the Internet is 50% computer controlled, 50% human interaction, and sometimes 100%.

To access an Adobe copy of the article - Does doing business on the Internet make you feel queasy? 

Words, more Words, and Content 

Written by Edward F. Nesta (October 2007)  

The best Internet optimizing is still tied to the descriptive sentence structure and wording that reflects who you are and what you are 'selling'.

To access an Adobe copy of the article - Words, more Words, and Content     

Looking for additional marketing support - hire a customer

Written by Edward F. Nesta (September 2007)  

If you are looking for addtional marketing support for your organization look no further than hiring a customer, well okay, not literally?

To access an Adobe copy of the article - Looking for additional marketing support - hire a customer   

Is Travel Still Fun?

Written by Edward F. Nesta (July 2007)   

Travel these days may be fraught with challenges, frustration, and inconvenience, but does this take all the fun out of traveling?

To access an Adobe copy of the article - Is Travel Still Fun? 

Attainable Luxury  

Written by Edward F. Nesta (June 2007)   

Has luxury become more attainable, or is it distilled down across so many products that it has lost its exclusivity?  

To access an Adobe copy of the article - Attainable Luxury 

Have you had a dialogue with an advertisment lately?   

Written by Edward F. Nesta (May 2007)        

"Hello there advertisement, how are you doing? It looks like you have a product that I am very interested in; I will click on you to find out additional information, is that ok?"  

To access an Adobe copy of the article - Have you had a dialogue with an advertisement lately?  

Entrepreneurs - I Salute You!   

Written by Edward F. Nesta  (March 2007)    

Passion, Dedication, Desire, and sometimes Blind Ambition - The Spirit of the Entrepreneur.

To access an Adobe copy of the article - Entrepreneurs - I Salute You!  

Word of Mouth Marketing - Rally Your Organization!

Written by Edward F. Nesta (October 2006)

Word of Mouth Marketing - You do not need Paul Revere, just rally your organization to spread your message.

To access an Adobe copy of the article - Word of Mouth Marketing - Rally Your Organization    

Internet Marketing - Two Steps Forward and One Step Back?

Written by Edward F. Nesta (September 2006)  

Internet Marketing - a look back at the impact of the Internet Boom/Bust, did it result in two steps forward and one step back?

To access an Adobe copy of the article - Internet Marketing - Two Steps Forward and One Step Back?

Travel Marketing - Working With Small Budgets

Written by Edward F. Nesta  (May 2006)    

Association of Travel Marketing Executives Marketing issue Forum - Madison Avenue versus Main Street.

To access an Adobe copy of the article - Working With Small Budgets.

Marketing of Luxury Products and Travel

Written by Edward F. Nesta  (April 2006)    

A look at the marketing of luxury products and luxury travel.

To access an Adobe copy of the article - Marketing of Luxury Products and Travel

Written by Edward F. Nesta (November 2004)    

In this “Always-on” world, business success depends more on enterprise visibility then ever before, and Brazil has embraced the digital world with passion, focus and understanding, though there are barriers that need to be addressed. On-line Advertising and Marketing continues to change and evolve, which has driven many Senior Executives to utter, “What is next?”  

To access an Adobe copy of the article - Brazil - Always-On 

Women Influence Travel 

Written by Debra C. Argen (November 2005)   

Women’s Influence and Power in Travel. The saying, ‘Never underestimate the power of a woman’ is especially true when looking at the role women play in influencing travel-making decisions.

To access an Adobe copy of the full article - Women Influence Travel

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