Case Study 1 – Experiential Marketing on the Internet
Luxury Experience Company has been retained by country tour boards, hotels, resorts, spas, restaurants, wine companies, liquor distributors, artists, antique companies, music companies, and more to work firsthand with their products to develop an experiential marketing plan, and a series of marketing materials. Situation:
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Promote travel to new and exciting international destinations or regions.
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Promote new product offerings.
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Pre-launch marketing solutions for products (e.g. Music, Restaurants, Hotels & Resorts, Destinations, Wines, Liquors, Spas, and Specialty Products).
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Expand position and presence within existing market segment, and open access to new market segments.
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Actions:
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Worked with tour boards to develop an in-depth itinerary that would include the cultural, architectural and entertainment experiences of a destination.
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Experienced all products firsthand - example: traveled to international destinations, hotels, resorts, spas, and restaurants; interviewed artists, chefs and fashion designers; tasted of wines and liquors; toured distilleries, vineyards, and museums.
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Results:
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Developed a series of marketing materials.
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Featured products in Luxury Experience Magazine, which is read in over 80 countries with a reach of over 100,000.
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Dynamic linking of marketing materials within the product’s website, as well as linking materials to other websites as required by client; increased exposure and presence.
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Increased client product visibility and traffic to the client’s website from new customers across market segments.
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