Case Study 1 – Experiential Marketing on the Internet
Luxury Experience Company’s international client base, consisting of Tour Boards, Hotels, Spas, Restaurants, Wine Companies, Liquor Companies, Artists, Antique Dealers, Music Companies, Fashion Designers, and more, retained LEC to work firsthand with the client’s products to develop an experiential marketing plan and marketing materials to be used to connect the product’s touch-points with customers while increasing visibility and exposure.
Challenge:
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Clients wanted to develop experiential materials to promote their product's touch-points, and to connect with their customers.
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Create a focus on content and marketing materials to expand visibility and establish a presence and position on the Internet.
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Promote new product offerings.
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Pre-launch marketing solutions for products.
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Expand position and presence within existing market segment, and open access to new markets.
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Strategy:
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Worked one-on-one with the client to develop an in-depth understanding of their product(s) and offering(s).
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Documented current marketing position and how customers were connecting with different brands and products.
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Developed an in-depth series of experiential marketing materials to target a product's touch-points to connect with a customer's buying triggers.
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Developed detailed Internet and Experiential Marketing Plans.
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Created network of highly visible brand compatible distribution channels to promote the client's products or services.
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Results:
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Prominent Internet positioning for brands with most achieving first-page Google search visibility. |
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Increased client product visibility and traffic to their website. |
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Increased sales of products or services. |
We Understand Our Clients' Requirements; We Deliver Results.
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