What is Experiential Marketing? Experiential Marketing is the ability to build fresh connections between a brand and a perspective client. Develop promotions targeted at a perspective client’s emotion, passion, or search for knowledge. Experiential Marketing uses brand relevant experiences to appeal to both the rational and emotional buying triggers of the intended audience.
 Why Experiential Marketing? The challenge today is to capture the limited attention and visibility of perspective clients who are looking for unique opportunities. Consumers’ decisions are much more influenced by emotion and passion than by their rationally derived thought. It is "customer experience marketing" as you communicate the essence of the Brand through a personalized experience.
How we work? The Experiential Marketing services would be conducted at a facility designated by client through a series of meetings and interactive workshops. The meetings and workshops would be conducted by trained personnel of Luxury Experience Company. The standard sessions are conducted over a 2-day period requiring 2-3 hours the first day and 1.5-2 hours the second day.
Outline:
Presentation on “What is Experiential Marketing?”
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Why is Experiential Marketing important?
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Why building fresh connections between a brand and consumer are critical.
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How to engage the emotion, passion, and interest of customers. |
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The challenge today is capturing the limited attention and visibility of perspective clients who are looking for unique opportunities.
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How have other luxury segments been successful using Experiential Marketing Techniques?
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Creating a dialogue (visual conversation) with your customer
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Workshops - hands-on team development and learning
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Creating the Experience
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Creating Experiential Promotions targeted to your customers |
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Creating a promotion that elicits a dialogue with a client |
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Targeting your clients |
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Brainstorming ideas and concepts
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Capturing the Moment – Photography
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Creating depth and presence through photography |
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Capturing the emotion and the passion
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Promoting the Experience
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Distribution Channel Management |
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Targeting media
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Maintaining the Experiential Concept
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How to ensure that the experience meets your expectations |
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Measuring Return on Objective (ROO) |
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Learning from promotions
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Luxury Experience Company is available to answer any questions after the in-house sessions for a period of 1-year.
Feature Articles in Luxury Experience Magazine:
The value added for contracting Luxury Experience Company to develop feature articles to be published in Luxury Experience Magazine. (Please read Featuring Articles in Luxury Experience Magazine)
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