Articles:
Marketing in Challenging Times
Written by Edward F. Nesta (July 2008)
What are Challenging Times? For a new company it may be opening their doors and entering the business world; for more mature companies it may be looking for new markets, and for everyone else, it may be entering a new chapter in the game of running a business.
To access an Adobe copy of the article - Marketing in Challenging Times
Spring Cleaning for a Brand
Written by Edward F. Nesta (June 2008)
One question that I am often asked is, "How do you refresh or freshen up a brand?"
To access an Adobe copy of the article - Spring Cleaning for a Brand
The Brand, The Experience
Written by Edward F. Nesta (May 2008)
In today's market, what drives revenue? Is it the brand, or the experience?.
To access an Adobe copy of the article - The Brand The Experience
Web 2.0 Showmanship - Look Out Oscars
Written by Edward F. Nesta (April 2008)
The major award shows may need to recognize Web 2.0 Showmanship as it is knocking on their doors.
To access an Adobe copy of the article - Web 2.0 Showmanship - Look Out Oscars
Email Etiquette - Ask The Publisher
Written by Edward F. Nesta (March 2008)
Email has become so much a part of our lives, it is instant gratification, but have we misplaced the etiquette and importance of constructing a proper communication?
To access an Adobe copy of the article - Email Etiquette - Ask The Publisher
Digital World Measurements and Statistics
Written by Edward F. Nesta (February 2008)
Have you ever wondered where some of the interesting measurements and statistics come from when discussing the Internet or mobile devices? Well, so have I, but should we accept them or toss them?
To access an Adobe copy of the article - Digital World Measurements and Statistics
Is It All Things Good For The Digital Medium?
Written by Edward F. Nesta (December 2007)
Not a day goes by that someone or some media does not broach the subject of print versus digital. It seems that for the print media the statement, ‘Rumors of my demise are greatly exaggerated’ is appropriate, but none-the-less it seems that human nature loves a good fight.
To access an Adobe copy of the article - Is It All Thinks Good For The Digital Medium?
Does doing business on the Internet make you feel queasy?
Written by Edward F. Nesta (November 2007)
There is a feeling that doing business on the Internet is 50% computer controlled, 50% human interaction, and sometimes 100%.
To access an Adobe copy of the article - Does doing business on the Internet make you feel queasy?
Words, more Words, and Content
Written by Edward F. Nesta (October 2007)
The best Internet optimizing is still tied to the descriptive sentence structure and wording that reflects who you are and what you are 'selling'.
To access an Adobe copy of the article - Words, more Words, and Content
Looking for additional marketing support - hire a customer
Written by Edward F. Nesta (September 2007)
If you are looking for addtional marketing support for your organization look no further than hiring a customer, well okay, not literally?
To access an Adobe copy of the article - Looking for additional marketing support - hire a customer
Is Travel Still Fun?
Written by Edward F. Nesta (July 2007)
Travel these days may be fraught with challenges, frustration, and inconvenience, but does this take all the fun out of traveling?
To access an Adobe copy of the article - Is Travel Still Fun?
Attainable Luxury
Written by Edward F. Nesta (June 2007)
Has luxury become more attainable, or is it distilled down across so many products that it has lost its exclusivity?
To access an Adobe copy of the article - Attainable Luxury
Have you had a dialogue with an advertisment lately?
Written by Edward F. Nesta (May 2007)
"Hello there advertisement, how are you doing? It looks like you have a product that I am very interested in; I will click on you to find out additional information, is that ok?"
To access an Adobe copy of the article - Have you had a dialogue with an advertisement lately?
Entrepreneurs - I Salute You!
Written by Edward F. Nesta (March 2007)
Passion, Dedication, Desire, and sometimes Blind Ambition - The Spirit of the Entrepreneur.
To access an Adobe copy of the article - Entrepreneurs - I Salute You!
Word of Mouth Marketing - Rally Your Organization!
Written by Edward F. Nesta (October 2006)
Word of Mouth Marketing - You do not need Paul Revere, just rally your organization to spread your message.
To access an Adobe copy of the article - Word Of Mouth Marketing - Rally Your Organization!
Internet Marketing - Two Steps Forward and One Step Back?
Written by Edward F. Nesta (September 2006)
Internet Marketing - a look back at the impact of the Internet Boom/Bust, did it result in two steps forward and one step back?
To access an Adobe copy of the article - Internet Marketing - Two Steps Forward and One Step Back?
Travel Marketing - Working With Small Budgets
Written by Edward F. Nesta (May 2006)
Association of Travel Marketing Executives Marketing issue Forum - Madison Avenue versus Main Street.
To access an Adobe copy of the article - Working With Small Budgets.
Marketing of Luxury Products and Travel
Written by Edward F. Nesta (April 2006)
A look at the marketing of luxury products and luxury travel.
To access an Adobe copy of the article - Marketing of Luxury Products and Travel
Brazil “Always-on” (24/7/365)
Written by Edward F. Nesta (November 2004)
In this “Always-on” world, business success depends more on enterprise visibility then ever before, and Brazil has embraced the digital world with passion, focus and understanding, though there are barriers that need to be addressed. On-line Advertising and Marketing continues to change and evolve, which has driven many Senior Executives to utter, “What is next?”
To access an Adobe copy of the article - Brazil - Always-On
Women Influence Travel
Written by Debra C. Argen (November 2005)
Women’s Influence and Power in Travel. The saying, ‘Never underestimate the power of a woman’ is especially true when looking at the role women play in influencing travel-making decisions.
To access an Adobe copy of the full article - Women Influence Travel
Presentations:
The following presentation was given at the 5th Annual Unisys Travel & Distribution Executive Summit in St. Paul-de-Vence, France, October 2004.
Achieving 1999 Results in 2005 and Beyond
Written by Edward F. Nesta (October 2004)
To access an Adobe copy of the presentation - Achieving 1999 Results in 2005 and Beyond
White Papers:
People + Process + Product = Success
Co-Authored by Edward F. Nesta (2004)
To access and Adobe copy of the White Paper - People + Process + Product = Success
For more information Contact Us.
