Developing connections between consumers and businesses to grow a brand's presence and establish a personal relationship to products and services.
- The process of allocating the resources of the organization toward marketing activities
- Building a connection between a consumer and a brand
- Creating a name, symbol or design that identifies and differentiates a product from other products
- The promotion of products or brands via one or more forms of electronic media (i.e. Internet, social media, mobile phones and electronic billboards, as well as across digital, television, and radio channels)
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